閱覽人數: 706
December 2022 No. 42

重探臺灣電視史

The History of Television in Taiwan, Revisited

頁數:43 - 97

作者(中)
蘇致亨
作者(英)
Chih-Heng Su
關鍵詞(中)
分期、本土化、國語運動、臺語(臺灣福佬/閩南語)、蔣經國、黨國文化治理
關鍵詞(英)
Periodization, Taiwanization, National-language Movement, Taiwanese Hokkien (Taiwanese Minnan/Hoklo), Chiang Ching-kuo, Party-State Cultural Governance
中文摘要
本文藉統計三臺臺語節目比例及爬梳廣播安全會報等檔案,重建以本土語言為中心的電視史分期,強調應以產業發展視角重構電視史,並指出是蔣經國死後的還我母語運動,而非解嚴,才帶來《廣電法》語言禁令的解除。回訪電視史,有助反思黨國文化治理的三組課題:一是在黨國資本主義下傳播媒體如何運作的政治經濟學;二是強人領袖對於語言管制不尋常的沉默;三是蔣經國時期在宣稱與實作的虛實之間、政治與文化的領域之間、菁英與庶民的階級之間等三個層次呈現的雙面本土化。
英文摘要
This study used statistics and archived information to reconstruct the native language–centric periodization of television history in Taiwan. Three characteristics of the party-state cultural governance in post-war Taiwan were analyzed: the power of marketization and the political economy of communication under an authoritarian regime; the self-fulfilling prophecy of language regulation due to the unusual silence of the dictators; and Chiang Ching-kuo’s Taiwanization policies—co-operating with Taiwanese political elites while strictly controlling the mass usage of the native language in everyday, for example, in television programs.
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